It happens many times that we walk down the street and stop in front of an attractive illuminating sign of a shop or business. We then visit the store without any intention, just to see what’s so nice about it. Custom business signs in Concord, California like these from Sequoia work wonders in attracting customers and making your business stand out from the rest. It is important that you make your business sign right the first time. Here are some essential tips to make your business sign unique and attractive.

1. The message

outdoor sign exampleYou should first decide what type of message you want to send. Then you should design the sign in respect of the message. Your sign should convey the message loudly and clearly. The type of message you want to convey will affect all the aspects of the design. Your message can be to advertise, inspire or identify. Accordingly, you have to select the materials, size, and position of the size.

2. The audience

You are creating the business sign for your audience. So, the sign must be designed in such a way that it attracts the audience. You should know who your audiences are, where they are, what they look for, what they want, etc. before designing your business sign.

3. Lettering

After you have finalized your message and the audience, you should look into the design elements now. The lettering part of the design is a difficult but crucial part. There are hundreds of fonts to choose from. You should decide which layout, text size, and font will go well with the design.  This is a work of a professional like Sequoia Signs, so don’t rely on a person who is inexperienced in this line.

4. Graphic

Graphic adds a personality to your signs. It makes the sign attractive and memorable. Most of the time it is hard to remember the text, but you can remember the graphic easily. It is essential that you use the same graphic throughout all your advertising materials. This will help to create a strong brand image.

5. Colors and contrast

You must select the right color for your design. A professional graphic designer can help you in this regard. A professional designer can show you a number of options from which you can choose the best one. You should use consistent colors throughout all advertising materials. The color of the layout and lettering should be chosen in such a way that it is easier for the readers to read them.

There are many sign makers out there who can produce a professional design for your business. They have rich in-house resources, so you don’t need to hire a graphic designer or a lettering expert separately. Do some research and get a good sign maker for your company.